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Bright Biz Ideas | Betrayed by a ‘Friend’

As dance teachers know, sometimes the best lessons are learned from direct experience. It’s a rule that holds true in the classroom, and unfortunately, it also applies to the financial end of the...

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Dance Right In

“Walk like a person!” Thelma Goldberg reminds her students each time her warm-up music begins to play. It is more than a simple instruction. Joining them on the floor, she will not begin drilling...

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On My Mind

This month we zero in on creativity, which immediately brings to mind the artistic aspects of dance education. But creativity is a state of mind that can flow into all areas of life, including our...

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Teacher in the Spotlight | Rachel Good

My children have learned to embrace dance and how to put it to use in their everyday life. The studio is their second home. I am happy knowing that is where they want to be in their free time; that is...

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Mindful Marketing | A Birdie on Your Shoulder

As it so happens, there is a little bird that can help keep your customers informed and do much more—Twitter. As you probably know, it’s a micro-blogging social network whose logo is a bird, and the...

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Bright Biz Ideas | Tea Dances and Coffee Tables

Once the cabinet has been fully refurbished, it will await a buyer in one of four adjacent studios, alongside antique dressers, lighting fixtures, credenzas, and trunks. In the meantime, it will be...

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Photo Fun

A typical dance school year provides a feast of opportunities for images that you can use to convey the personality and professionalism of your school. And who’s better positioned to record them than...

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Higher-Ed Voice | Jazzed by Jump Rhythm

In a dance studio at the University of Wisconsin–Stevens Point (UWSP), enthusiastic voices call and respond in a rhythmic scat-singing pattern. Sounds like these are more often heard in a music class,...

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Bright Biz Ideas | The Future Is Now

There are countless intangible benefits to being a dance teacher, including being a mentor, having a positive influence on students, creating, expressing yourself through movement, and introducing...

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Ask Rhee Gold

I need some advice on an extremely sad, unfortunate situation. As a member of Dance Masters of America, I uphold a code of ethics. I respect my colleagues and do my best to maintain a professional...

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Bright Biz Ideas | For Profits, Hit ‘Send’

What can email do for your business? If you’re like me—not a computer whiz—it’s probably more than you think. Continue reading

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One Size Doesn’t Fit All

Size matters. Or does it? It’s important if you’re a sumo wrestler or are eyeing a piece of chocolate cake, but what about dance studios? Is bigger always better, or can contentment be found in studios...

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July 2011 | Luna Dance Institute

Patricia Reedy and Nancy Ng have an audacious plan: to change the perception of the field of dance, one teacher at a time, and to cultivate choreographers from childhood, while the limits of...

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Making a Splash on the California Coast

For a studio in a low-key beach town, Santa Barbara Dance Arts is big: 8,200 square feet, with 70 classes a week and 450 students. But co-owner Alana Tillim says it is bigger than all that. Continue...

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Well-Rounded Rec Dancers

Recreational dancers make up a huge part of many dance studios’ enrollments, and they often bring in the top dollar per class in tuition. Most teachers see these dancers only once a week, for an hour...

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Be Unique

if you base your business model on who YOU are, what you have to offer, and what makes you UNIQUE from the others, I'll bet you'll achieve the success you seek. :-) Continue reading

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Back for More

Dance studios cannot survive without attracting new students. But retaining the ones you already have makes sound business sense. Continue reading

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Got Dance? Add Music!

Like Fred and Ginger, dance and music go hand in hand. So why not teach them under one roof? Continue reading

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You’re Out!

How to keep your studio running smoothly when you take time off by Jennifer Rienert Opening a dance studio, being your own boss, and creating your own work schedule is a dream come true for so many...

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Nonprofit Alternative

One studio owner enjoys the funds and freedom of a fiscal sponsorship by Michelle Jones Wurtz As a movement artist and studio owner, I’ve always sought to instill in my students a strong appreciation...

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